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Temple of Treasures: Engaging Customers with Real-time Rewards

As part of our ongoing partnership with Kiwi Property, Dynamo6 developed the custom technology behind the 'Temple of Treasures' campaign, a real-time interactive promotion that ran across The Base, Lynn Mall, Northlands, and The Plaza shopping centres. The campaign engaged over 5,000 shoppers, driving significant foot traffic and creating a memorable brand experience.

Services

  • Application Development

Deliverables

  • Custom Systems & Integration

Entries

Locations

Days

Kiwi Property, one of New Zealand’s leading property investment companies, sought to boost foot traffic and customer engagement during the school holidays. They needed a compelling, interactive promotion that could run simultaneously across multiple locations and reliably handle thousands of real-time interactions.

The challenge was to create a robust and scalable technical solution for a high-stakes, short-duration marketing campaign. The system needed to be seamless for shoppers, easy for staff to manage, and capable of delivering an exciting, instant-win experience.

Our approach

  • 01

    Creating a Swift Plan

    Leveraging our long-term partnership, our planning was swift and agile. In a short, focused session, we worked closely with the Kiwi Property marketing team to rapidly translate their creative vision into a technical plan. The key was defining the real-time prize allocation logic and ensuring the lightweight solution could reliably handle peak traffic across all four sites.

  • 02

    Solution Design & Implementation

    Our development team built a bespoke, end-to-end solution. This included a custom front-end interface for the in-mall iPads, themed to the 'Temple of Treasures' campaign, and a robust back-end system. The system was engineered for dynamic prize management, ensuring fair prize distribution and instant 'win-or-lose' feedback on large, connected screens to create excitement.

  • 03

    Launch & Support

    We managed the deployment of the application across all four shopping centres. During the live campaign, our team provided active monitoring and support to ensure flawless performance and 100% uptime. This guaranteed a seamless and engaging experience for every shopper and gave the Kiwi Property team complete confidence throughout the promotion.

The results

The 'Temple of Treasures' campaign was a major success for Kiwi Property, engaging over 5,000 shoppers and successfully driving foot traffic during the critical school holiday period. The campaign's positive outcome was underpinned by the reliable and seamless technology we delivered, which allowed their marketing team to focus on the customer experience with full confidence in the digital execution.

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