Success Story

Building the digital Tauranga Crossing

The Tauranga Crossing website is the digital extension of the destination. Dynamo6 designed and built a beautiful, highly functional website, and partnered with Tauranga Crossing to expand the platform into an end-to-end digital experience.

Services

  • Digital Consultancy
  • Application Development

Deliverables

  • Application Hosting & Management
  • Enterprise Web Development
  • Custom Systems & Integration

Time on page increase

Web page view increase

Average session webpage views

As Tauranga Crossing prepared for the major expansion of its physical shopping centre, it needed a digital platform with advanced capabilities to match. The original 2016 website had performed well, but the goal was to create a truly aspirational digital experience that would improve customer engagement and support a growing number of retailers.

Working with a marketing team of one, they needed a partner who could not only build a beautiful, highly functional website but also provide technical support and innovation.

Our approach

  • 01

    Deep Discovery and UX Strategy

    Our process began with a deep dive into the original website brief and existing customer research. We conducted competitive benchmarking and, crucially, we interviewed Tauranga Crossing's on-the-ground teams to understand the real questions customers were asking. This insight informed our user journey mapping, which we then translated into live prototypes to define the site's information architecture, focusing on key areas like store listings and cinema information.

  • 02

    Custom Development and Smart Integrations

    Our developers executed a custom WordPress build, hosted on a robust AWS cloud infrastructure. The build included several pieces of custom functionality to create a rich user experience, including integrating mapping software for interactive indoor mapping and connecting to an API-driven event feed to display live movie information. The customised WordPress backend was designed to make managing a large number of stores, promotions, and events simple for the marketing team.

  • 03

    Expanding the Digital and Physical Experience

    The partnership evolved beyond the initial website launch. Dynamo6 subsequently worked with Tauranga Crossing to upgrade their in-centre and online mapping experience to the more advanced Mappedin platform. This project showcased a much wider range of skills, as it required not only updating the website's front-end but also developing new APIs to feed store and offer data into the Mappedin system. Dynamo6 also managed the procurement, build, and configuration of the physical in-mall kiosk hardware.

The results

Tauranga Crossing’s new website delivered a top-notch user experience that brought the brand to life and provided a powerful marketing asset to promote the destination.

  • A Research-Backed User Experience: The design and navigation were based on a deep understanding of what real customers were looking for, making it intuitive and easy to use.

  • A Powerful, Easy-to-Manage Platform: The customised WordPress backend made it simple for the marketing team to manage a large number of stores, promotions, and events.

  • Dramatic Increases in User Engagement: The new site saw visitor time on page double (a 101% increase) and the average number of web pages viewed per session grow by 83%.

  • A Foundation for Future Innovation: The scalable AWS infrastructure provided a platform for the website and in-centre digital experience to grow and adapt, ensuring it could continue to meet the demands of the business and its customers.

  • I’ve known Dynamo6 for a long time and I was aware of their capabilities and ability to create beautiful, highly functional websites. As a marketing team of one going through a shopping centre development, I needed this website to be quite responsive and have the capability to update in the background, without having to upload all the content myself. That’s what I now have. Tauranga Crossing can put its best foot forward and be available at all times. It’s now just as easy to browse our stores online as it is to visit the centre.

    Jess Handley

    Marketing Manager

Success Stories

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