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From Bite to Big Win: The Technology Behind the Promotion

Griffin's needed a robust digital platform to run a complex nationwide giveaway. Working alongside creative agency Multiplied, we delivered the technical solution, building a custom microsite with a sophisticated back-end to manage staggered prize draws and thousands of customer entries.

Services

  • Application Development

Deliverables

  • Custom Systems & Integration
  • Application Hosting & Management

Griffin’s, the beloved New Zealand biscuit bakers, sought to run an engaging nationwide promotion: “Be in to win a bite of $10,000.” The campaign required customers to purchase two packs of biscuits from Countdown/Woolworths stores and then enter online with contact information and proof of purchase. The challenge was to build a robust digital platform that could manage these entries, process receipt uploads, and facilitate a complex, staggered prize draw system with varying prizes.

Our approach

  • 01

    Collaborative Planning & Design

    This was a highly collaborative project. Our team worked closely with the creative agency Multiplied, who managed the overall promotion, to understand the intricate mechanics of the prize draw. We designed a microsite that seamlessly integrated with the promotion’s artwork and matched the distinctive styling of the Griffin’s brand on a bespoke promotional domain.

  • 02

    Building the Promotional Mechanics

    We developed a microsite with key technical specifications including fields for contact information, a system for receipt uploads, and a simple opt-in for future marketing. To make the promotion more exciting and ensure all entrants had an opportunity to win across the promotional period, we implemented advanced probability and randomiser controls within the microsite functionality to manage the staggered prize draws.

  • 03

    Secure & Efficient Delivery

    Our focus was on delivering a secure and efficient platform capable of handling high volumes of entries and sensitive customer data. We ensured the system could reliably manage the prize allocation logic and provide the necessary administration tools for Multiplied to run the competition smoothly.

The results

The microsite successfully enabled Griffin's to execute a complex nationwide prize draw, providing an engaging experience for customers and efficient management for the campaign administrators.

  • Enabled complex prize mechanics: The custom functionality allowed for staggered prize draws and random allocation, keeping the promotion exciting for entrants throughout its duration.

  • Streamlined entry process: The receipt upload and contact information fields provided a user-friendly way for customers to enter while collecting valuable marketing data.

  • Seamless agency collaboration: Dynamo6 successfully supported the technical delivery, complementing Multiplied's creative vision and ensuring the digital platform flawlessly executed the promotional strategy.

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