Back in February 2012, after many hours and days of thinking, looking up domain names and many ‘Post-it’ notes on the wall later, Dynamo6 stuck the most with us. Here's why...
The “Dynamo”
The name first derived from thinking about electric generators, or dynamos, and their association with the words ‘generator’ or ‘generation’. Cloud computing and supporting platforms are in fact becoming power generators of computing power for us all to use. We use these platforms to deliver our products, services and solutions.
Coincidentally, Dinamo (Dynamo) is also a famous football team from Zagreb, Croatia, of which one of the founders happens to be an avid supporter.
The “6”
The ‘6’ in our name comes from the idea of ‘six degrees of separation’—the theory that everyone is, on average, approximately six steps away from any other person in the world. It’s a concept that resonates deeply with our belief that new technologies bring us all even closer.
Over time, the "6" has also come to represent our commitment to excellence, inspired by the data-driven methodology of Six Sigma.
From a Name to a Brand
From the beginning, our vision was global, which is why securing the .com domain was essential. As the company grew, "Dynamo6" was often shortened to "D6" in conversation. This nickname became the inspiration for our logo. Through a creative design process, the "D6" mark was crafted into the abstract shape of an owl—a symbol of wisdom and strategic foresight.
It's a visual identity that has grown with us, reflecting our approach to solving our clients' challenges.
We are also very happy to have a registered trademark for the name and the brand ‘Dynamo6’. And the rest is history.
