Measuring the real-world ROI of AI

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Marketing Director

Zoe-Louise Bell

The AI hype is finally settling, and the conversation has shifted to a single, critical question: where is the real business value? To cut through the noise, Google Cloud surveyed over 3,400 senior leaders globally. In this article, we distill the key findings into a clear, no-nonsense guide on the real-world ROI of AI.

For the past year, the business world has been saturated with conversations about Artificial Intelligence. Now that the initial hype is calming down, leaders are asking a more important question: where is the actual, measurable return on investment?

To answer this, Google Cloud has released its definitive ROI of AI 2025 report, based on a survey of 3,466 senior leaders from global enterprises. The report provides a clear, data-driven snapshot of how businesses are successfully turning AI potential into tangible business results. We've read through it to give you the essential takeaways.

The Blueprint for AI Value

The report confirms that we are entering the "agentic era," where AI is moving beyond simple analysis to become an active part of the team. These AI agents are systems that can independently execute tasks, from managing customer service enquiries to optimising marketing campaigns.

The findings show that early adopters are already seeing a significant competitive advantage. The report provides a clear blueprint for success by answering the critical questions every leader should be asking:

  • How are early adopters using AI agents to achieve tangible business results right now?

  • What are the most common (and most profitable) use cases for AI agents in organisations today?

  • Which five key areas of the business consistently deliver the highest return on AI investment?

  • What are the essential considerations you need to have in place before investing in an AI-first future?

From Insight to Implementation

Understanding where AI delivers value is the first step. The next is knowing how to implement it securely and effectively within your own business context. As Google Cloud partners, our clued-up humans at Dynamo6 specialise in turning the insights from this report into a workable strategy, ensuring your investment in AI delivers a real, measurable impact.

Start by arming yourself with the data. Download your free copy of the full report to get an up-to-the-minute snapshot of how AI is delivering business value today.

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